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Friday batch is frying now. Orders close Thursday at 8pm for the ten-mile Tucker radius.

Journal

Notes from a kitchenthat runs three days a week.

Short pieces on why the dough is never frozen, what a ten-mile radius does to a delivery route, and how the money actually works when you sell direct.

A basket of freshly fried golden-brown mandazis on a wooden table

Launch post

Against the stale aisle: why we sell direct

A grocery pastry is engineered for shelf life, not for the moment you eat it. This is the argument for the other model: a fixed batch, a ten-mile radius, a 45% margin that stays in the kitchen, and a customer who knows the name of the person frying the dough.

Reading is fine, warm mandazis are better

The Family Box is $25 for ten mandazis, six samosas and two large chipettes, delivered inside ten miles of Tucker.